Sprint Behind the 8-Ball

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Sprint reported their quarterly earnings this week, and much to the company’s dismay, announced that they lost over 334,000 mobile connections. This isn’t a new trend, unfortunately. The company lost 245,000 postpaid customers in the first quarter. Even though subscribers keep fleeing, the company sounds optimistic about the future. On the company’s blog, Dr. John Saw, Chief Network Officer, explains, “As we finish the rip and replace of our 3G network, as well as reach 471 4G LTE markets, we now have a completely new platform in place. This is where the fun begins as we shift much of our focus and resources on local market optimization. By optimization, we simply mean the implementation of various technologies and techniques to make our network more efficient and deliver improved performance and faster data speeds. Each cell site within our network is like a single puzzle piece that when first deployed is roughly cut. Our job with optimization is to take a surgical approach to every site and make sure each one fits perfectly into the overall network puzzle.” Customers feel they have heard this song and dance from Sprint for the past couple of years and still see no change in their coverage. Sprint has been working to upgrade their networks, but hasn’t completed the project as quickly as Verizon or AT&T. Sprint will continue to build out and optimize their network in an attempt to keep customers around—ensuring work for tower crews for years to come, at the rate Sprint is going.

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