2015 Could Be T-Mobile’s Year


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T-Mobile managed to drop jaws in 2014 as they became a viable competitor with AT&T and Verizon. They shook up the mobile market announcing their Un-carrier way of life, gained 6.2 million customers in the first nine months, and improved their network capabilities with more spectrum and tower upgrades. While 2014 was a year to be remembered by the carrier, this year could be even better. There are two possible roads that T-Mobile could take: a new buyer will take over the company or the company will advance on its own. There’s a lot coming up with the current AWS-3 spectrum auction ending and the next auction in 2016. Deutsche Telekom’s Chief Executive Tim Hoettges this past spring warned in an interview with the Wall Street Journal that it would be tough for T-Mobile to survive alone long term, especially in the face of the spectrum auctions. Regardless of predictions, President and CEO of T-Mobile, John Legere is moving forward full speed ahead. On the company blog, Legere shared his 2015 predictions, “The AWS auction will end, and the broadcast incentive auction should gear up for the New Year. However, I am sure that AT&T and Verizon will continue to try and monopolize the industry as well as try to stall the incentive auction, preventing competitive carriers like T-Mobile from winning sufficient amounts of low-band spectrum. The U.S. Government will need to step in and ensure that companies like the Un-carrier can continue to fight the big guys by establishing balanced rules for this auction. Then we will be able to keep driving innovation in this industry!” He has a very optimistic outlook and every intention to fight his way to the top. We’ll just have to wait and see what 2015 brings T-Mobile. But Legere believes T-Mobile will officially become the number 3 wireless carrier in the U.S. “This summer, I said we’d blow by Sprint by the end of 2014 to become the No. 3 wireless company in the U.S. They have been swinging the bat since I made that statement, so we won’t know where things stand until we get the final score after we both report Q4 earnings, but whether it is now – or soon – I’m telling you, it’s a done deal,” Legere wrote. “Here’s to an industry-rockin’ 2015.”

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