Canada’s Bell telecommunications company became the first in the country to offer Amazon Web Services (AWS) Wavelength Zone coupled with its public multi-access edge computing (MEC) network. The AWS embeds compute and storage services within 5G networks, providing mobile edge computing infrastructure for developing, deploying, and scaling ultra-low-latency applications. According to a release, the two companies are deploying AWS Wavelength Zones throughout Canada at the edge of Bell’s 5G network, starting in Toronto with additional locations to follow.
According to Jeremy Wubs, SVP of Product, Marketing and Professional Services, the partnership puts “AWS Wavelength Zones on Canada’s fastest network. It becomes possible for businesses to tap into all-new capabilities, reaching new markets and serving customers in exciting new ways,” he said. “With our help, customers are thinking bigger, innovating faster, and pushing boundaries like never before…we are able to give Canadian businesses a platform to innovate, harness the power of 5G, and drive competitiveness for their businesses.”
By embedding AWS compute and storage services at the edge of the Bell 5G network, closer to where mobile and connected devices consume data, software developers and businesses can take full advantage of the solution’s high speed and low latency. Bell’s 5G network, the cloud, and AWS enable real-time visual data processing, augmented/virtual reality, artificial intelligence and machine learning, advanced robotics, and more.
“We are particularly excited about our deep collaboration with Bell as it accelerates innovation across Canada by offering access to 5G edge technology to the whole AWS ecosystem of partners and customers,” said George Elissaios, Director and General Manager, EC2 Core Product Management, AWS. “This enables any enterprise or developer with an AWS account to power new kinds of mobile applications that require ultra-low latencies, massive bandwidth, and high speeds.”
AWS Wavelength, optimized for MEC applications, minimizes the latency and network hops required to connect from a 5G device to an application hosted on AWS. One real-world trial involved an immersive shopping platform, a partnership between Bell, AWS, and retailer Rudsak. The platform used 360-degree cameras and pop-up locations to allow customers to browse apparel and view products in real-time via smartphones or VR headsets.
“Thanks to the hard work, support, and expertise of Bell, AWS, and Summit Tech, we were able to successfully deliver our first immersive/interactive shopping event with the quality, innovation, and excellence that our brand is known for,” said Evik Asatoorian, President and Founder, Rudsak.
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