AT&T Mulling European Expansion And Beyond

With the launch of fiber network GigaPower and the acquisition of DirecTV last year, AT&T may be headed deeper into the video pool internationally. Video makes the world even smaller in a connectivity sense, and AT&T sees video delivery “as a core to its future,” offering “bundles of wireless and TV services, and could give AT&T new ways to deliver video to its mobile and broadband customers,” according to GuruFocus.
AT&T told GuruFocus that it plans on serving every segment of the video market—from TV to internet to mobile, and now consumers have more choices for cross-platform content via AT&T. 
With that comes advertisers that have the option of expanding to an international market. GuruFocus reported that in 2015, international revenue only added up to three percent of AT&T’s total operating segment in Mexico and Latin America, creating a huge opportunity for growth in international markets…including Europe.
The opportunity in Europe, according to analysts, has always been a headache for American companies because of various regulatory nuances that continue to stump companies like Microsoft and Amazon.