AT&T launched a new black-and-white visual brand for FirstNet services and products, reported Urgent Communications. According to a FirstNet spokesperson, the brand was developed with input from FirstNet officials and released by AT&T, the nationwide contractor for the program.
“Whenever first responders see it, they can be confident that they are getting something just for them,” Chris Sambar, AT&T’s senior vice president for FirstNet, stated in his blog.
The visual brand features three key elements, according to Sambar, including:
- 1. “Symbol – 3 horizontal lines represent the distinct but interconnected disciplines of public safety.
- 2. Wordmark – FIRSTNET. We’ve bolded “first” to show that this network is, first and foremost, a solution for first responders.
- 3. Attribution – “Built with AT&T.” We chose each word carefully to reflect the brand’s commitment to public safety.”
As of Friday, January 19, governors in all 50 states made “opt-in” decisions to accept the FirstNet nationwide deployment plan offered by AT&T. However, these “opt-in” decisions do not obligate public-safety entities in those states to subscribe to FirstNet services, reported Urgent Communications.
FirstNet CEO Mike Poth said he hopes the new brand will help “drive the successful adoption of FirstNet” by public-safety entities. “Having a specialized brand and logo will help public safety identify the FirstNet solution and lifesaving technologies the network offers first responders across our nation,” Poth stated in his blog.
Additionally, Poth communicated that FirstNet will continue to use their current logo “to represent the organization—our mission, our people, and our programs. It symbolizes the important mission we have been entrusted with as an advocate for public safety in network implementation and operation, as well as a driver of innovation for public-safety communications.”
January 24, 2018
