Wireless opportunities have prompted Comcast to form a new mobile unit, even as the company claims its wireline broadband business is expanding. The creation of the unit has prompted questions regarding the direction Comcast plans to go.
Since mobile carriers currently deliver Comcast content to subscribers, analysts are skeptical about how Comcast will benefit from adding a wireless component to its business model. In Q2, Comcast added 220,000 high-speed broadband internet subscribers. Marcien Jenckes, Comcast’s executive vice president of consumer services, declares the business is just considering its options. Multichannel News points out he told a group at Nomura’s 2016 Media, Telecom & Internet Conference, “At the moment, what we are doing is very carefully evaluating our options. We are understanding the market.”
So far, Comcast has decided to use its Virtual Network Operator rights with Verizon. It has not indicated how it plans to take part in the broadcast incentive auctions, currently in progress.