Creativity, Flexibility Key To Small Cell/DAS Success, Panel Says

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The tower industry must be flexible and creative to meet the changing tide of innovation with Small Cells networks and DAS, Crown Castle VP Danny Albertini told a panel discussing the subject this week in Las Vegas. Others sitting along side him represented  a wide swath of a changing industry and they agreed companies have reformulated how costs are shared and how deployment challenges are met. The panel, speaking at this week’s DAS and Small Cell Congress, shed light on what enterprises outside the traditional tower industry need and want in order to build networks, reported RCRWireless.

Sometimes it’s a matter of changing the lexicon, offered Cris Kimbrough, PhD, PMP, Managing Director of CBRE Telecom Advisory Services, RCRWireless reported Kimbrough suggested the telecom industry take a step back from its acronym-heavy lingo and focus on what small cell and DAS technology can do for business operators and their businesses.

“They just want to know if you are going to fulfill their needs,” Kimbrough said. “There is a level of disconnect and we need to take a step back when talking with people not familiar with telecom.”

Other panelists included Mark Cross, Director of Mobility, Caesars Entertainment Services, LLC; and Ted Maulucci, Chief Information Officer, Tridel. The panel moderator was Rod Perry, Principal, Cellular Savvy Consulting, LLC.

Kimbrough was a featured speaker during the Congress. On Monday, she gave a presentation on “Enterprise In-Building Wireless Bootcamp,” where she shared the experiences and challenges of property owners and developers when it comes to wireless coverage, capacity and meeting the needs of their tenants and customers.

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