T-Mobile Steps Up For Frontline Workers On #GivingTuesdayNow


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As part of #GivingTuedayNow (May 5), T-Mobile is going big with donations and thank you’s to frontline workers battling COVID-19, reported Yahoo Finance

#GivingTuedayNow is a new global day of giving directed towards frontline workers. T-Mobile is partnering with the CDC Foundation and the Boys & Girls Clubs of America plus empowering customers and employees in several ways to thank essential employees. “The coronavirus pandemic is an all-hands-on-deck moment for the entire world, and we’re grateful for companies like T-Mobile, which see a need and step up to fill it,” said CDC Foundation President/CEO Dr. Judy Monroe.

The company’s efforts include: 

  • Donating 500,000 medical face masks to the CDC Foundation, which will be distributed nationwide to frontline workers in high need areas
  • Helping with childcare options for frontline worker families by giving $5 to Boys & Girls Clubs of America’s COVID-19 Relief Fund for every eligible accessory purchased on T-Mobile.com, up to $100,000
  • Offering customers the opportunity to send a thank you to frontline workers through the T-Mobile Tuesdays app “#GivingTuedayNow LIGHTing IT BLUE,” turning its signature magenta color blue at its headquarters, in sports stadiums, and at locations around the country (#FrontlineFirst) 

“This T-Mobile #GivingTuesdayNow campaign and our partnership with CDC Foundation and Boys & Girls Clubs of America is just an extension of our commitment to help create connections for people,” said T-Mobile CEO Mike Sievert. “In addition to T-Mobile’s support, we’re giving our customers, employees, and fans another opportunity to recognize the heroes who are serving us all every day through this crisis. To those on the front lines: Thank you. We’re With You.”

Yahoo Finance reported T-Mobile is committed to “ensuring its network continues to perform for everyone that depends on it” as a response to COVID-19. The company supplied additional smartphone and hotspot data, plus launched its most affordable rate plan to date — T-Mobile Connect. 

The carrier also signed onto the FCC’s “Keep Americans Connected Pledge” to ensure postpaid wireless, residential and small business customers impacted by COVID-19 do not lose service, Inside Towers reported. Regarding digital learning, T-Mobile has provided solutions to more than 500,000 students. The company has also committed to supplying more than 40,000 phone chargers to hospitals.

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