AT&T and Verizon enabled a new authentication service for customers. ZenKey, a joint venture of AT&T, Verizon and T-Mobile, said its network-based identity solution has gone live on several major apps and websites. The companies say it improves site security for customers while reducing the need for extra passwords and one-time passcodes.
The solution is live on mobile apps for Verizon My Fios and websites for AT&T TV, DIRECTV, myAT&T, AT&T TV Now and “Currently, from AT&T.” To use, a wireless customer downloads the ZenKey app once from Google Play or the Apple App Store. Consumers register their apps and online accounts using ZenKey.
To help thwart identity thieves, the technology verifies a customer’s identity with a combination of wireless network signals. This multi-factor authentication helps protect against fraud, unauthorized access and account takeovers, according to the companies. It works on a mobile device and also on laptops and tablets that the customer chooses to link with the ZenKey app. An app or online account can use ZenKey as its primary authentication, or let it replace PIN codes as a second safety factor.
Other apps and websites are in the process of integration, with plans to trial or go live in coming months, including DocuSign (NASDAQ: DOCU), which offers e-signature and identity verification as part of its agreement cloud platform.
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