Claure Wants Three to Five Years

Sprint CEO Marcelo Claure knows the job he was hired to do. He recently spoke with The Kansas City Star to discuss his plans for the future. “What I know is I got hired to do a job, and I want that job to be completed in three to five years,” he told the news outlet. Claure was brought in to turn the company around, and he knows that do accomplish this they must improve their network quality. In a separate interview with The Star, Sprint’s Chairman Masayoshi Son expressed his confidence in Claure and the future of the company. “I now see the strategy, how to turn around, I now see the path,” Son said. Claure has five points to his turnaround plan: (1) He wants to turn Sprint’s network into a competitive advantage, (2) he plans to cut costs just as aggressively as he did in his first year at Sprint, when he ordered $1.5 billion stripped from budgets, (3) He aims to strengthen the Sprint brand and what it is offering in the marketplace for a more effective appeal to consumers, (4) he needs to find a way to finance the turnaround, and (5) Claure is working to engage and motivate Sprint’s team. (The Kansas City Star)