Cox Plans to Join MVNO Market This Fall

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Cable operator Cox Communications is poised to dip its toe into the world of Mobile Virtual Network Operators (MVNO) this fall. That’s after Cox unveiled its sign-up site last week ahead of pilot launch markets later this year.

A Cox representative told Mobile World Live it plans to roll out pilots in Hampton Roads, VA; Las Vegas, NV; and Omaha, NE. Cox Communications will ramp an advertising campaign for its mobile service in early August. 

Cox has not said which mobile operator it’s working with. “Contractual obligations limit the extent we can discuss our MNO partner,” the representative said.

Cox Mobile’s site states speed restrictions apply after 5 GB of usage per line and unused data does not rollover. Where 5G is available, mobile tariffs include a Pay as you Gig option whereby customers pay for the data they need instead of a one-size-fits-all plan.

Cox was set to launch a mobile service in 2021, but was sued by T-Mobile over network access. A court ruling earlier this year opened the door for Cox to pursue an MVNO agreement with Verizon, the operator cable companies Comcast and Charter are using for their wireless services, notes Mobile World Live.

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