Broadcast antenna and RF systems supplier Dielectric appointed 27-year broadcast industry veteran Dave Benco as the company’s Western Sales Manager, effective immediately. Reporting to Vice President of Sales Jay Martin, Dave will manage new and existing Dielectric accounts west of the Mississippi, with an emphasis on helping broadcasters prepare their TV and radio infrastructures for the next generation of over-the-air opportunities.
Benco has spent his career firmly rooted in RF technology, joining Axcera as Director of Sales in 1995. He gained additional experience with transmitters while holding account management roles with Rohde & Schwarz and GatesAir before joining ERI as Vice President of Sales in 2016. In this role, Dave learned the antenna and RF systems side of the business. Collectively, these roles give him a complete understanding of the entire RF chain, and how to optimize broadcasters’ efficiency and market coverage, according to Dielectric.
“Fresh off what I learned with the spectrum repack, I will bring value to broadcasters that have started to develop strategies for their ATSC 3.0 systems and NextGenTV opportunities,” said Benco. “Dielectric has developed some unique and compelling FM and HD Radio technologies, particularly with their new line of pylon antennas. Along with their AI modeling innovations that are progressing through the FCC, I see an abundance of business opportunities to refresh radio infrastructure while capitalizing their technology investments.”
Benco adds that while the TV repack is over besides some final LPTV projects, more than 1,000 U.S. TV stations were not repacked. “These stations were frozen from making technology upgrades for 10 years and have been operating with their initial DTV systems,” he said. “Many are ready to make changes, and Dielectric is well-positioned as the market leader in technology to help them modernize their systems.”
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