T-Mobile (NASDAQ: TMUS) and T-Labs, Deutsche Telekom’s research and development unit, announced the six winners of T-Challenge, a six-month-long worldwide competition for startups, developers, and designers to submit innovative research and solutions aimed at transforming retail with 5G and Extended Reality (XR) technology. The winners were among 19 finalists who traveled to Bonn, Germany to present their solutions to top leaders at Deutsche Telekom and T-Mobile US. They’ll split nearly half a million U.S. dollars in prize money.
“5G is poised to unlock the true potential of Extended Reality, transforming the way we interact with the world around us – including the way we shop,” said Neville Ray, President of Technology at T-Mobile U.S. “T-Challenge gives us a glimpse into the future with XR, and I can’t wait to see these innovators take their ideas to the next level.”
The winners of the competition were:
- Team Graffiti from Marseille, France took the top spot in the “Solution Development” category for their idea that transforms the product buying experience with Augmented Reality.
- Golem Digital from Graz, Austria won the “Concept and Design” category for their idea of ByeByeQ that reduces wait times in stores by allowing customers to interact with remote consultants through XR.
- DeepBrainAI from Seoul, South Korea won second and third place in the “Solution Development” category.
- Code University from Berlin, Germany was the runner-up in the “Concept and Design” category.
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