Once Inside Towers had blossomed from an experimental blog into a reputable and consistent source of industry news, it generated a substantial following. There was power in the platform. Inside Towers became the go-to digital venue to see and be seen.
And so began Inside Towers’ banner ads. 728 x 120-pixel rectangles — small in size but big in impact. Companies began showcasing their products and services to key stakeholders in the tower space.
And that’s still the case today, a decade later. But now our reach extends well beyond towers, encompassing digital infrastructure as a whole – DAS, small cells, fiber, data centers. We’ve even added an extraterrestrial element to reporting, tracking advances in the satellite sector. Just as our coverage has evolved, so too have the resources we’ve provided the industry.
In addition to a quarterly market analysis report Intelligence by Inside Towers, a tower database, and a buyer’s guide in Tower-Pro, Inside Towers offers custom, 360°, strategic marketing programs that guarantee maximum exposure through our extensive network of 50,000+ telecom professionals. Here are ten ways we currently partner with companies – from ‘Mom and Pops’ to publicly traded corporations – to increase brand visibility and grow business.
- Content Development: Leverage our veteran editorial staff, well-versed in digital infrastructure business and technology, to tell your story through a Company Profile, Product Profile or Case Study. We publish and promote these articles across all of our channels.
- Exclusive E-blasts: Standalone e-mails distributed to our entire database, solely dedicated to your company.
- Tradeshow Optimization Programs: Inside Towers is partnered with 30+ industry associations. Optimize your experience at key events throughout the year. Promote attendance, encourage pre-arranged meetings, drive traffic to your booth and nurture leads post-show.
- Press Release Distribution: We’ll craft your message and work with partner firm iMiller Public Relations to enhance distribution for paramount visibility.
- White Paper and Webinar Programs: Make the most of your content. Month-long campaigns are designed to drive downloads and registrations with the option to gate content and capture tangible leads.
- Podcast Features: Share your industry insights via a 1-on-1 recorded but editable podcast interview available on our website, Spotify, Amazon, Google + iTunes.
- Targeted Mobile and Display Ads: Feature your company, front and center in our publications or website. Supplement that visibility by working with our digital division, Inside Towers Targets, to strategically execute geo-fencing, keyword search, CRM and site retargeting to reach adjacent verticals in specific regions.
- Recruitment Support: Inside Towers recently set up a resume share program and received 300+ submissions. We continue to connect great companies with great people. Post your job openings through us to be considered by qualified candidates.
- Social Media Exposure: Utilize our social media marketing specialists to curate content showcasing your company for distribution to 41,000+ followers as well as private professional groups on LinkedIn (e.g. Site Acquisition Specialist)
- Custom Sponsorships: Align your brand with a core category, for instance, Broadband, 5G or Drones. Your company will be featured every time an article runs in your designated section with the ability to contribute content, subject to Editorial review.
Inside Towers strives to be a collaborative partner. We work with all segments of the industry and view our customers as an extension of our family owned and operated company. We appreciate you joining our journey and letting us be a part of yours.
For more information about working with Inside Towers, download our media kit or email us.
By Megan Reed, VP, Marketing Inside Towers
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