Rogers to Build Twelve Towers on “The Highway of Tears” in B.C.

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Rogers Communications (NYSE: RCI) yesterday announced the company has broken ground on its first cellular tower site as part of its wireless service expansion project along Highway 16. Rogers crews have started construction on the first of 12 new towers that will service the area of highway between Prince Rupert and Prince George known as the Highway of Tears – a reference to Indigenous women and girls who have disappeared or were found murdered on the route.

“At Rogers, we are deeply committed to reconciliation and to using our technology to help connect rural, remote and Indigenous communities,” said Jorge Fernandes, Chief Technology Officer at Rogers Communications. “It is our hope that by providing the safety of wireless connectivity along Highway 16, we can honour survivors, victims and their families and communities by taking action to address the tragic crisis of murdered and missing Indigenous women and girls here for the past many decades.”

The project will provide 156 miles of new cellular coverage across Highway 16, closing key gaps to ensure continuous coverage along all 447 miles of the corridor, establishing a safer environment for travel and fulfilling one of the 33 recommendations in the 2006 Highway of Tears Symposium report to enhance safety for Indigenous women and girls. 

Rogers will provide coverage to three provincial highway rest stops at Boulder Creek, Basalt Creek and Sanderson Point. Rogers Communications today announced the company has broken ground on its first cellular tower site as part of its wireless service expansion project along Highway 16. 

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