T-Mobile (NASDAQ: TMUS) unveiled “Your Name, Our Wireless” last Friday, a rebranding campaign designed so traditional and non-traditional MVNOs can launch and operate their own custom wireless service. “Your Name, Our Wireless” is being marketed as an end-to-end managed and operated solution, which simplifies backend set-up and day-to-day operations, allowing companies to focus on enhancing customer engagement and driving new revenue opportunities.
Designed specifically for emerging MVNOs, T-Mobile hopes to bring its network expertise to support emerging brands in the launch and operation of a new wireless service. These companies can also leverage their existing loyalty program and member benefits, according to T-Mobile, to further reward their customers.
“We recognized the journey to become an MVNO can be complex. Companies must navigate signing agreements with multiple suppliers, resulting in a prolonged time-to-market,” said Daniel Thygesen, Senior Vice President of T-Mobile Wholesale. “Our Un-carrier belief is that success hinges on the ability to make customers happy. Your Name, Our Wireless is set to transform the mobile network ecosystem, enabling any company to simplify and fast-track their own custom wireless services.”
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