Altice USA, Inc. (NYSE: ATUS) announced it has rebranded its national mobile service, dubbed Altice Mobile, to Optimum Mobile, as part of its effort to align all the services under a single national Optimum brand. Altice had launched its mobile services in 2019 under a mobile virtual network operator (MVNO) agreement with Sprint enabling it to offer wireless mobile services using the communications network infrastructure of Sprint without actually owning it. With the merger of Sprint and T-Mobile, almost all of Altice’s existing MVNO subscribers have migrated to the latter’s network.
The company presently operates in 21 states across the country, under the Optimum brand in the New York tri-state area and as Suddenlink across West and mid-Atlantic states. With the mobile rebranding, Altice aims to offer a unified wireless service to strengthen its corporate brand identity.
The mobile service offers 4G Long-Term Evolution (LTE) coverage by combining the company’s fiber and mobile infrastructures with T-Mobile network. The company also has a roaming agreement in place with AT&T to deliver 99 percent nationwide coverage and offer a single plan with unlimited data, text and talk nationwide, mobile hotspot, video streaming, international text and talk to more than 35 countries, including Canada, Mexico, Dominican Republic and Israel.
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