CCA Mobile Carriers Show
Competitive Carriers Association (CCA) yesterday announced the Mobile Carriers Show “Best-in-Show” and the 2018 Excellence in Marketing Awards winners. The “Best-in-Show” award honors the winner of the Pitch Perfect Keynote presentation selected by the audience, and the Excellence in Marketing Awards recognize creative marketing, broadcasting and digital campaigns in the competitive carrier marketplace. The Mobile Carriers Show ended yesterday in Las Vegas.
Steven K. Berry, president and CEO of CCA, said, “I congratulate Amy McCune, VP and general manager, Ericsson North America, for her presentation which was voted ‘Best-in-Show’ at our 2018 Mobile Carriers Show. Her presentation clearly captured the interest of the attendees, offering real solutions for carriers to generate additional revenue and increase customer loyalty.”
Berry continued, “I also congratulate the winners of CCA’s 2018 Excellence in Marketing Awards! These innovative campaigns really hit home with consumers and provide competitive carriers with a personal and creative way to connect with current and potential customers. CCA members continue to provide significant contributions to their communities and are committed to providing the highest level of customer service, and I am delighted to recognize so many outstanding campaigns this year.”
The Excellence in Marketing Awards recognize one carrier member and one associate member in five categories: print advertising, print collateral, television, radio, and digital/social media.
Winners of the Excellence in Marketing Awards were selected by CCA membership and include:
- Print Advertising (Carrier) – Cellular One/Naked Mobile Campaign Title: Black Friday Exclusive
- Print Advertising (Associate) – OSG Billing Services Campaign Title: New Corporate Ad
- Print Collateral (Carrier) – Bark Mobile Campaign Title: Holiday In-Store Point of Sale
- Print Collateral (Associate) – Mosaik Campaign Title: 2017 Wireless Landscape Poster
- Radio Spot (Carrier) – Union Wireless Campaign Title: Out Here: Winter Radio
- Television (Carrier) – Nex-Tech Wireless Campaign Title: Unlimited with Giveback
- Television (Associate) – Interop Technologies Campaign Title: Our People, Our Support, Our Technologies
- Digital and Social Media (Carrier) – Carolina West Wireless Campaign Title: Win4Schools Facebook Campaign
- Digital and Social Media (Associate) – Ericsson Campaign Title: 2017 Social Media Campaign
March 30, 2018
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