When Baldassare Latino established his company in 1972, his intent was to build telecommunications central offices, but with the advent of cellular technology, he began specializing in the engineering, manufacturing, and installation of steel towers. Neptuno Group, celebrating its fiftieth anniversary, has since deployed thousands of towers across the Americas.
“This is an industry in which you must remain adaptable and eager to change and evolve with technology while honoring the workforce that makes it all possible,” Latino said. “When I witness how business is being conducted today, it concerns me. Companies seem to be eager to tell customers what they want to hear, even knowing that what they are promising is impossible, so to compete, you either do the same or trust in the fact that at the end of the road, professionalism and integrity will stand out. So far, that commitment has taken us to our first half century in business; it hasn’t always been easy, but we are proof that it is possible. The culture with which I have grown this company, is one where we aim to build genuine relationships with employees, clients, and partners and where our biggest reward is a job well done,” he said. “Let’s see what the next 50 years bring on.”
Latino said Neptuno has seized on every major shift in the industry as an opportunity to evolve and reinvent itself, having created its Digital Twins and Asset Tracking of Telecom Assets through its AI-fueled Network Asset Administration Program. In addition, Latino points to his company’s creation of 3D Imagery of thousands of sites around the globe as it commits to the virtualization of telecom sites in the United States.
Today, the company remains a privately owned business, with Latino as CEO and Chairman of the Board of Neptuno Group, but with a very active second-generation leadership that includes his daughter, Letica Latino, as CEO of Neptuno, USA Corp. and other family members in key roles.
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