NAB Show 2023
NAB EVP Technology/CTO Sam Matheny says the voluntary NextGen TV transition is pacing 30 percent ahead of the mandated predecessor DTV transition at the same point in time after the FCC adopted the standard. He also told attendees of the NAB Broadcast Engineering and IT Conference that broadcasters “need regulatory assistance to go further faster. It is difficult to have a market driven transition, with no new spectrum, while still mandating that legacy services be maintained and duplicated.”
Ending on an optimistic note, he predicted that due to the industry’s hard work since its 2017 launch debut, NextGen TV technology, also known as ATSC 3.0, would “soon be an overnight success.” The conference is part of the NAB Show 2023.
Jungsu Song is vice president and CEO of the Korea Radio Promotion Association, which is sponsoring “The Korean NEXTGEN TV Alliance” exhibit in the Futures Park area of the exhibit floor. He said, “ATSC 3.0 is an opportunity for innovation and a new growth engine for traditional TV broadcasting in Korea.”
Renard Jenkins is senior vice president, Production Integration and Creative Technology Services at Warner Bros. Discovery and president of the Society of Motion Picture and Television Engineers. In his keynote, Jenkins spoke about the importance of preparing teams for the present and near future and the challenges of recruiting and retaining highly talented staff in the fast-changing media industry.
Jenkins told the audience of media technologists, “Take advantage of what you have in front of you. We went into this business to have fun. Don’t lose that fire. The work you do impacts so many people.”
The NAB BEIT Conference is part of the NAB Show 2023 and runs through this afternoon. The NAB Show 2023 runs through tomorrow.
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