By Jody McCoy
OUTFRONT Media Inc. announced that it has entered into an exclusive partnership agreement with Diamond Communications LLC to market and manage wireless attachment placement opportunities on OUTFRONT Media’s leased and owned assets. “Our advertising medium reaches a mobile audience all day, every day, and it’s a natural partnership to lease our billboard and other assets to wireless carriers who need to meet the ever-growing needs of mobile users,” said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. “With over 25,000 sites concentrated in the top U.S. markets, our assets are strategically located to help provide wireless carriers with improved capacity for consumers and first responders. We’re excited to partner with Diamond to help us grow this strategic revenue opportunity.” Diamond Communications is one of the largest private U.S. wireless infrastructure companies and manages in excess of 100,000 properties and structures and thousands of miles of rights-of-way across the country. “We believe our partnership with OUTFRONT Media will help to address the wireless carriers’ nationwide network deployment needs,” said Ed Farscht, Chairman and Chief Executive Officer of Diamond Communications. “Diamond is looking forward to a successful strategic relationship with OUTFRONT Media.”
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