Connect (X) 2023
As it prepares for its 45th anniversary, RF Industries, Ltd, (NASDAQ: RFIL) launched its new brand identity at last week’s Connectivity Expo 2023 in New Orleans. The new look celebrates the evolution of the company as it has grown its traditional product lines and diversified through acquisitions, according to Robert Dawson, President and CEO of RF Industries.
“Since I joined the company over five years ago, our team has worked diligently to grow our traditional product lines and to strategically acquire companies that would propel us into technologically advanced connectivity solutions,” Dawson said. “Our team agreed that a new brand identity reflecting our transformation, while still honoring our long and well-established market reputation as RFI, was both timely and appropriate.”
The rebranding will begin with the parent company and subsequently roll out across different product lines and subsidiaries. The rebranding initiative will include a new logo, corporate image and redesign of the website and will be completed by the end of the calendar year.
The new logo sports a modern color palette and new brand architecture and strategy that associates RF Industries’ corporate positioning with its portfolio of brands. “This rebranding reflects our strategic initiative to enter new markets and service new customers, while never forgetting our roots,” Dawson said.
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