Verizon Communications (NYSE, Nasdaq: VZ) yesterday announced the appointment of Leslie Berland as Executive Vice President and Chief Marketing Officer, effective January 9, 2024.
Berland brings over two decades of strategic and creative marketing expertise, transforming brands such as Peloton, Twitter and American Express. Overseeing Verizon’s global marketing strategy, Berland will join the company’s executive leadership team and report directly to Hans Vestberg, Verizon Chairman and CEO.
Berland will lead all aspects of Verizon’s global brand and marketing strategy, including marketing activation and creative, marketing effectiveness, consumer insights, media and strategic partnerships.
Most recently, Berland served as Chief Marketing Officer at Peloton, where she led global marketing and communications and launched a new brand identity to grow and galvanize its member community. Previously, she was Chief Marketing Officer at Twitter [now “X”], where she defined and deepened the company’s influence on a global scale.
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