Verizon (NYSE: VZ) announced it is refreshing its brand, bringing forward, according to the carrier, “the energy and vibrancy of how people live, work and play, powered by Verizon.” The refreshed branding and creative formats will be rolling out across the company’s consumer, business and network footprints.
“The new logo, design system and creative approach pulls inspiration from the company’s heritage while infusing the energy, vibrancy, and experience of life powered by everything Verizon offers,” says Leslie Berland, Verizon Chief Marketing Officer.
“Verizon is one of the most recognizable brands. By listening to our customers, we continue to significantly evolve our offerings and brand promise to connect people when it matters most on our reliable network,” said Verizon Chairman and CEO Hans Vestberg.
The company also unveiled Verizon Access, a new platform for all customers that provides exclusive access to the most sought-after events and experiences, including NFL games, music festivals, concerts and more. Verizon Business is also launching an industry-first smartphone management solution that offers business customers more choices for managing their company’s smartphones.
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