European-based GSMA, which began as Groupe Speciale Mobile in 1982, has gotten on the same wavelength with CTIA to create “GSMA Mobile World Congress Americas, in partnership with CTIA.” The partnership will make its debut in San Francisco September 12-14, 2017. CTIA and the GSMA are equal partners in the joint event, with the GSMA leading its production and management.
But hold on, CTIA said yesterday it will still host its Super Mobility event showcasing the domestic wireless industry in Las Vegas on September 7-9, 2016. Beginning in 2017, the new Mobile World Congress Americas will continue to serve CTIA Super Mobility attendees, exhibitors and sponsors and will also attract new audiences from across the growing communications ecosystem. What this means for the Tower & Small Cell Summit, usually held in conjunction with CTIA’s show in Las Vegas is unclear.
“We are very excited to be partnering with CTIA to create our first large-scale event in the United States,” said John Hoffman, CEO, GSMA Ltd. “The North American mobile industry has been the strongest performing of any developed region globally, leading innovation in hardware, access technologies, operating systems and new apps and services that are scaling rapidly and changing how individuals live and work. Mobile World Congress Americas will put a spotlight on this innovation and will support the continued growth of the mobile ecosystem in the region.”
“By combining the show resources of the two preeminent wireless organizations – CTIA and the GSMA – we will have the first truly global wireless event in the United States and the Americas. Each fall, this unique collaboration will bring the world’s attention to mobile innovation and opportunities from 5G to the Internet of Things and beyond,” said Meredith Attwell Baker, President and CEO, CTIA. “At the new event, CTIA looks forward to continuing to develop its policy-focused educational sessions and collaborate on the keynote program. Our joint event will provide the ideal platform to highlight the U.S. mobile industry and the impact it has for billions of people around the world.”