Sitetracker: Empowering the Future of Telecommunications One Project at A Time


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Sitetracker, the number one telecommunications project management solution, is leading the charge to build out the future of connectivity, faster. Created by project managers, Sitetracker is the world’s first full-lifecycle platform for managing high-volume distributed capital projects and assets, increasing ROI, and driving operational excellence, especially in the race to 5G.

“From a 5G perspective, there’s a lot to talk about,” said Brett Chester, Vice President of Marketing at Sitetracker. 

We’re seeing the proliferation of 5G occurring with customers, and we recognize it’s going to cause the biggest challenges the tower industry has faced in a generation. Everything was built around macro towers, but now the landscape is turning to small cells which require more complex project management on a larger scale.”

Sitetracker says they’re preparing their customers for this next revolution in telecom. Their platform is designed for the process-intensive deployment of small cells and network densification.  

“The telecommunications industry has reached a tipping point,” said Giuseppe Incitti, Sitetracker CEO. “With the demand for small cells and DAS increasing exponentially in the race to 5G, today’s fiber network cannot support where the industry is going.” Continue reading

What will it take to deploy the fiber required for network densification and optimization? According to Sitetracker’s 2019: Telecom’s Tipping Point Report, a fronthaul network is essential to meet density needs to support small cell nodes. Fiber has to be ahead of the industry because it comprises the backbone of 5G and network densification. Just as fiber is a necessary foundation for deploying 5G, so is Sitetracker.

“Now is the time to improve processes,” said Incitti. “We’ve been having ongoing conversations with everyone who will listen because we’re aware that project management in telecom needs improvement. Project volume is exploding, and companies need to put the backbone in place to make 5G happen. That’s where Sitetracker comes in.”

There are so many more variables to manage than ever before — especially with fiber installation and small cells projects. Leading companies are embracing new project management solutions meant for modern projects. Simply put, the old way is not going to drive success in this new paradigm: Sitetracker’s robust platform is what will drive success in this new era of network densification.

“As business leaders, we’re all familiar with the adage ‘adapt or become extinct.’ Now is the time to embrace change and realize the opportunity presented by building the infrastructure for 5G, which won’t happen overnight,” said Chester. “We want to help customers adapt their businesses accordingly, specifically where project management is concerned, for the long haul.”

From an operational standpoint, Sitetracker can be the backbone for that change. The platform works as a project management solution of choice for the entire ecosystem, tracking mission-critical workflows and working as a lynchpin in standardizing tracking. Sitetracker enables the operational efficiency necessary to manage hundreds of projects, of different types, that are growing in volume simultaneously. Ultimately, Sitetracker helps companies scale to meet increasing demand.

“We have what’s known as the ‘Sitetracker Skill Equalizer,’ which enables everyone from the CEO to the field techs to be involved in a standardized workflow process,” said Incitti. “This is a game-changer for the industry, and we’re here to empower our customers to build the future of telecommunications infrastructure.”

Sitetracker has locations in Montclair, NJ; Palo Alto, CA; NYC, and London, UK and is the market leader across various industries including telecommunications, utility, smart cities, and alternative energy. Companies such as Verizon, Nokia, Fortis, Alphabet, and Panasonic rely on Sitetracker to manage millions of sites and projects representing over $19 billion of portfolio holdings globally. For more information or to schedule a live demo, visit

May 8, 2019

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