Smart Money Says You’re Reading This on Your SmartPhone

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In a recent survey conducted by the Pew Research Center, 37 percent of those surveyed say that their smartphone is the preferred way to connect to the internet.  When the same question was asked in 2013, only 19 percent of the respondents reached for their smartphone first. In fact, USA Today reports that one in four adults has declined to subscribe to home broadband services and simply uses their phone instead.

The random sample of 1,502 people provided other interesting statistics as well. Those who indicated that they did not have home broadband services fell into two categories:  those who have never had that service, and those that once did, but have chosen to discontinue service.

Of the 60 percent who have never had broadband, 80 percent of them said that they were not interested in future connections with broadband. However, 18 percent of the 60 percent, said that a broadband connection appealed to them. (No word on what the remaining two percent thought).

While examining their data, Pew also concluded that while smartphone access was popular with younger people, it had increased across all demographics. Income and education were also examined when looking for broadband usage patterns. Home broadband was, not surprisingly, more prevalent in higher income households.  Households with incomes under $30,000 were the mostly likely to rely solely on a smartphone to obtain online access.

While laptop, desktop, and tablet connections are far from disappearing, survey says that may be shifting to a secondary resource as smartphone access to the internet continues to rise.   

June 17, 2019

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