Sprint to Become Very Disruptive

New CEO of Sprint, Marcelo Claure, is not wasting any time. During a company-wide call to detail Sprint’s new priorities, he announced the company would start rolling out new “very disruptive” rate plans. Wireless Week reported, “Claure told employees that Sprint is behind in network quality and therefore has to become more competitive on pricing. He promised new rate plans would be “simple and attractive” but did not offer any specific details. After the pricing changes, Sprint will focus on putting its large spectrum holdings to use in improving its network and also seek to lower operational costs. Claure told employees driving down expenses would likely lead to job cuts. The potential for new cuts comes after Sprint in January announced company-wide layoffs.” This week we’ll start to see how Sprint is going to “disrupt” the mobile industry with their new rate plans. “In the short-term, we will focus on becoming extremely cost efficient and competing aggressively in the marketplace. While consolidating makes sense in the long-term, for now, we will focus on growing and repositioning Sprint,” Claure said in a statement. It’s going to be interesting to see what direction Claure takes Sprint.