UBM Cancels U.S. 4G World Trade Show

UBM announced it has cancelled its annual U.S. telecom and wireless trade show, 4G World, due to “evolving market conditions.” A UBM spokesperson told Exhibition News’ sister publication, EW, the 2014 edition of 4G World, held in Las Vegas on 9-11 September, was its last as a standalone brand. “While it is no longer running as a singular brand, the 4G World program and content are a big part of the mobile broadband conversation at Tower & Small Cell Summit, known as the show leading the wireless infrastructure industry for 18 years,” the spokesperson said. “As we look to the future of the industry and the evolving nature of telecommunications technology, it made sense to combine the programs into an infrastructure-focused show going forward. With this new infrastructure focus, most 4G World exhibitors were enthusiastic about the refresh and have transferred their sponsorships to Tower & Small Cell Summit for 2015,” UBM’s spokesperson said. (Exhibition News)